The Rise of the ‘Dual Shopper’ in Today’s Housing Market episode artwork

EPISODE · Apr 20, 2026 · 5 MIN

The Rise of the ‘Dual Shopper’ in Today’s Housing Market

from Mortgage Research Network Podcast · host Mortgage Research Network

More homebuyers are weighing renting and buying at the same time—a growing “dual shopper” trend driven by rising costs and shifting priorities. Tim Lucas and Craig Berry break down why nearly one in three buyers in some markets are considering rentals and what it means for today’s housing decisions.In this episode you’ll learn:What a “dual shopper” is: More buyers are simultaneously browsing homes for sale and rental listings as they weigh affordability and flexibility.Why renting is often cheaper than buying: On average, owning a home costs hundreds more per month—even with a sizable down payment.How big the cost gap can get: In high-cost markets, the monthly difference between renting and owning can reach thousands of dollars.Why this trend is strongest in major cities: Places like New York, Los Angeles, and San Francisco are seeing especially high levels of dual shopping.The role of falling home prices: Recent price declines have made waiting—and renting—feel less risky for some buyers.The flexibility advantage of renting: Renters can relocate, adjust expenses, and avoid long-term commitments more easily.The hidden costs of homeownership: Maintenance, taxes, insurance, and repairs can significantly increase the true cost of owning.Why some buyers still choose to purchase: Building equity, stable payments, and long-term wealth potential remain key advantages.Where buying is still more affordable than renting: A small number of cities still favor buyers, offering rare opportunities in today’s market.The big question: Should you rent for flexibility or buy for long-term wealth in today’s uncertain housing market?Read the full article: https://www.mortgageresearch.com/articles/8-percent-of-prospective-homeowners-are-dual-shoppers/

Episode metadata supplied by the publisher feed · Published Apr 20, 2026

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