The Rise of the Global Chinese Consumer

from 33voices · host 33Voices

Brian discusses the buying patterns of young Chinese consumers as well as marketing strategies for luxury brands to reach the aspirational middle class.

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This episode is 24 minutes long.

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This episode was published on October 21, 2015.

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Brian discusses the buying patterns of young Chinese consumers as well as marketing strategies for luxury brands to reach the aspirational middle class.

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