The rise of the "influencer" (Ian Shepherd)

Welcome back to Rocket Fuel!This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners.Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media creators.Ian and James talk early vision in the creator industry, commercialisation and growth. How far have we come, and what is next for the business of creators?———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Ian on Twitter (twitter.com/ishepherd)Contact Ian on LinkedIn (linkedin.com/in/ishepherd)https://www.thesocialstore.co/https://www.electrify.video/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Welcome back to Rocket Fuel!This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners.Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media creators.Ian and James talk early vision in the creator industry, commercialisation and growth. How far have we come, and what is next for the business of creators?———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Ian on Twitter (twitter.com/ishepherd)Contact Ian on LinkedIn (linkedin.com/in/ishepherd)https://www.thesocialstore.co/https://www.electrify.video/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

NOW PLAYING

0:00 35:58

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Take Me Off Your List Pitchfire Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com Digital Marketing Legend Leaks Srinidhi Ranganathan "Digital Marketing Legend Leaks" is the most popular Artificial Intelligence (AI) powered Digital Marketing Podcast on Spreaker Podcast Platform hosted by "Digital Marketing Legend" Srinidhi Ranganathan, the Human AI who is the CEO of Bookspotz.YouTube Channel - https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4QAlso, visit https://www.bookspotz.com/ to read mind-blowing articles on AI Digital Marketing, Mind-Cloning, Immortality

Frequently Asked Questions

How long is this episode of Rocket Fuel: Youth Marketing?

This episode is 35 minutes long.

When was this Rocket Fuel: Youth Marketing episode published?

This episode was published on December 8, 2022.

What is this episode about?

Can I download this Rocket Fuel: Youth Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!