The Rise of the Kei Truck in America

They’re tiny, quirky, and suddenly everywhere — from farms to theme parks to backwoods trails. In this episode, we explore the surprising rise of Japan’s Kei trucks in America. Imported under a 25-year “collector” rule, these pint-sized pickups are winning over farmers, contractors, and hobbyists with their low cost and go-anywhere attitude. But with limited safety features and growing questions about road legality, fans are starting to worry: how long will this loophole last? Through personal stories and industry insight, we look at why Kei trucks have captured America’s imagination — and whether their future on U.S. roads is already at risk.https://www.economist.com/united-states/2023/04/20/rural-americans-are-importing-tiny-japanese-pickup-trucks