The Rise of the “Low-Key” Buzz

Low-alcohol drinks are everywhere — from canned spritzers to “mindful” cocktails — but when did less become the new cool?In this episode, Mike Hardenbrook breaks down how low-alcohol went from niche to mainstream, and what it reveals about how we balance health, culture, and social life today. You’ll learn:Why millennials and Gen Z are driving the low-ABV revolutionThe science of moderation — how even small reductions can benefit your brain, liver, and sleepWhether these “light” drinks are actually healthier, or just better marketedHow nutrients like Vitamin B1 (Benfotiamine) and N-Acetyl Cysteine (NAC) — both found in Cloud9’s Daily Restore — can support energy, liver detox, and mental clarity as you cut back🎧 Tap play to uncover how the low-alcohol trend is reshaping drinking culture — and what it means for your health, habits, and hangovers.