The rise of the rambling voice note episode artwork

EPISODE · May 13, 2026 · 9 MIN

The rise of the rambling voice note

from What in the World · host BBC World Service

Where do you stand on voice notes? In some places, sending a three minute - or even 20 minute(!) voice memo is totally normal and actually seen as much more personal than texting. It started back in 2013 on WhatsApp but now you can send voice messages on Instagram as well as some dating sites. Lots of people love them as you can send messages on the go and don’t have to worry about typos. BUT is it selfish or indulgent to send them? Some people say they demand more time for the person receiving them and it’s not always practical to listen to them, especially if you’re at work. In this episode we unpack why voice messages are more popular in some countries and some of the voice message etiquette with BBC reporter Ashitha Nagesh. We also hear from some of our BBC friends around the world - why do you love or hate them? Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Chelsea Coates, Jenna Abaakouk, Emily Horler and Julia Ross-Roy Editor: Verity Wilde

Where do you stand on voice notes? In some places, sending a three minute - or even 20 minute(!) voice memo is totally normal and actually seen as much more personal than texting. It started back in 2013 on WhatsApp but now you can send voice messages on Instagram as well as some dating sites. Lots of people love them as you can send messages on the go and don’t have to worry about typos. BUT is it selfish or indulgent to send them? Some people say they demand more time for the person receiving them and it’s not always practical to listen to them, especially if you’re at work. In this episode we unpack why voice messages are more popular in some countries and some of the voice message etiquette with BBC reporter Ashitha Nagesh. We also hear from some of our BBC friends around the world - why do you love or hate them? Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Chelsea Coates, Jenna Abaakouk, Emily Horler and Julia Ross-Roy Editor: Verity Wilde

NOW PLAYING

The rise of the rambling voice note

0:00 9:43

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of What in the World?

This episode is 9 minutes long.

When was this What in the World episode published?

This episode was published on May 13, 2026.

What is this episode about?

Where do you stand on voice notes? In some places, sending a three minute - or even 20 minute(!) voice memo is totally normal and actually seen as much more personal than texting. It started back in 2013 on WhatsApp but now you can send voice...

Can I download this What in the World episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!