The rise of the robotaxi: from the sublime to the ridiculous

Enrique Dans's article examines the current state and future of robotaxis, highlighting both successes and failures in the industry. Waymo, Zoox, and WeRide are presented as examples of companies making strides in autonomous mobility through technological innovation and strategic execution. Tesla is mentioned as a relevant, if delayed, competitor. In contrast, the collapse of Cruise serves as a cautionary tale about the importance of adaptable strategies and coherent management. The piece underscores that consumer trust, regulatory support, and sustainable business models are crucial for success in the evolving robotaxi market. Ultimately, the article suggests that the future of urban transport hinges on the ability of companies to balance ambition, safety, and effective implementation.This article is also available in English on my Medium page, «The rise of the robotaxi: from the sublime to the ridiculous«