EPISODE · Jul 22, 2025 · 47 MIN
The rise of Tier 2 and Tier 3 India - Kevin Carter, EMQQ
from INSEAD Emerging Markets Podcast · host INSEAD Emerging Markets Podcast by Nick Lall
Send us Fan MailKevin Carter is the founder of EMQQ Global and a leading voice in emerging markets investing. In his first appearance, he broke down the investment case for digital consumption in emerging markets. In this follow-up episode, Kevin returns fresh from a month-long trip to India, where he went beyond the usual business hubs to explore tier 2 and tier 3 cities, the infrastructure transformation, and why India might be the most compelling EM story of the next two decades.In this episode we cover:(00:01:30) What Kevin saw firsthand in Uttar Pradesh and Ahmedabad that made him more bullish on India’s tier 2 and 3 cities(00:06:52) The rise of entrepreneurship in smaller cities and why the next unicorns may come from beyond IITs and IIMs(00:12:41) How India Stack digitized over a billion lives and added trillions in hidden infrastructure value(00:24:42) The explosion of quick commerce in India and why it may disrupt not only kirana stores but also Flipkart and Amazon(00:36:46) Why Mumbai’s infrastructure boom rivals what Kevin saw in China 20 years ago(00:41:59) Why you need to visit India to understand its transformation and how old stereotypes are holding back global perceptionFind us on Apple, Spotify, Amazon, and Youtube.
What this episode covers
Send us Fan Mail Kevin Carter is the founder of EMQQ Global and a leading voice in emerging markets investing. In his first appearance, he broke down the investment case for digital consumption in emerging markets. In this follow-up episode, Kevin returns fresh from a month-long trip to India, where he went beyond the usual business hubs to explore tier 2 and tier 3 cities, the infrastructure transformation, and why India might be the most compelling EM story of the next two decades. In this ...
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The rise of Tier 2 and Tier 3 India - Kevin Carter, EMQQ
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