The rise of true commerce media, in partnership with PayPal

Technology has evolved and driven new consumer behaviors — forcing advertisers to rethink how they can attract new customers, retain loyal ones and what they can do to drive the most impactful campaigns. Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal Ads, joins Campaign to discuss the rise, advancements and value that commerce media provides advertisers in driving truly impactful campaigns. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.