The Rising Popularity of "Anti-Woke" Investing

As brands like Target, Bud Light, and Disney are still reeling from cratering financial performance, investors, consumers, and employees are beginning to realize that being an "activist brand" can be a double-edged sword. So how about getting back to basics? How about judging companies on the quality of their goods and services or the soundness of its business model? EIG (Entrepreneurship, Innovation, and Growth) investing offers a common sense alternative to the ESG (Environment, Social, and Governance) scores and paper tiger activism that have become popular in the past several years... and it's gaining traction. We break it down it today's episode.