The Road to Becoming a Digital Marketing Leader Starts with Your Team

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

Reimaging an organization’s digital marketing strategy is exciting. But it requires a thoughtful look at one of your biggest resources – your team. Attend this session and learn how UC San Diego Health, poised to implement a new digital marketing strategic roadmap, first invested in deep analysis of their current staffing and team structure, defining and comparing current roles and responsibilities against future needs and creating a plan for success.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

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This episode was published on September 30, 2021.

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