The Roadmap To Amazon With Betsy McGinn

Many changes in eCommerce today are prompted by the massive change in the way consumers are beginning to buy. A report shows that an estimated 40% of groceries are being sold online right now, with 55% to 60% of all searches starting on Amazon. With all these changes happening, there is no reason to lose money on Amazon, especially if you have a roadmap. In this episode, Elliot Begoun talks with Betsy McGinn, the author of The Amazon Roadmap. After working with Amazon for over a decade, Betsy has learned a thing or two about the ins and outs of eCommerce. Today, they discuss how you can successfully launch on Amazon and set yourself up to maximize the opportunity that currently exists.