The Roadmap Toolkit

Episode Summary: A brief recap of the 2016 Roadmap and the exact tools used to implement it and stay on course all year — plus a recommended lavalier mic setup for better iPhone audio.What You'll LearnA brief recap of the 2016 Roadmap, goal by goal, with real actions attachedThe exact tools used to build the roadmap and stay on track all yearA recommended lavalier mic setup for better iPhone/Periscope audioTwo great external resources for running your own annual reviewDownload the 2016 Roadmap PDF — see Episode 17 for the full roadmap this episode recaps.Ask Mike Anything: Better Audio for iPhone PeriscopeQuestion: How do you get better audio when using an iPhone for Periscope?Answer: The Rode SmartLav+ is the recommended microphone — it works with all iOS devices.Rode SmartLav+ Lavalier Microphone.Recommended accessories: the Rode SC3 3.5mm TRRS to TRS Adapter (for use with other devices — cameras, the Zoom H6), the Rode VXLR Adapter, and the Rode SC6 Dual TRRS Input & Headphone Output for Smartphones.Priorities of 2016Goal: improve podcast quality and take audio production skills to the next level. Action: ask for feedback and help in Google+ groups, study, and practice.Goal: make more video and written tutorials, and improve video skills. Action: commit to one video tutorial per week, and keep studying video editing.Goal: increase networking and build relationships in the podcast community. Action: serving hours on social media, plus direct contact.Goal: drive more website traffic and grow the email list. Action: increase the number of lead magnets and calls to action.Goal: repurpose content more consistently. Action: turn 2015 episodes into blog posts and tutorials, and reuse Blab content.Goal: monetize. Action: more product videos for affiliate links and courses.Social Media PlanTwitter: 5 tweets/week. Facebook: 2 posts/week. Instagram: 3-5 posts/week. Pinterest: 1/month. Blab: Open Mike Night, Mondays at 9pm EST. Serving hours: 2 hours/week.Tools Used to Create the 2016 RoadmapScrivener — professional writing software used for every podcast script and more. Workflowy — an easy, powerful web-based outliner.Tools Used to Stay on TrackAsana — free project manag…Read the complete show notes and resources on mikemurphy.ai.Support the showSubscribe To Weekly Newsletter:AI UnpluggedConnect With Me🌐 Website📧 Newsletter🎥 YouTube🐦 X💼 LinkedInComments, Questions & Feedback: [email protected]