The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.  As a reminder, our 5 F’in’ Marketing Fundamentals are: The Masterplan The Knowledge The Story The Campaign The Machine As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Are 'Friends' Electric? - Tubeway Army / Gary Numan You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices