The Rockstar CMO Studio: Going Nuts for a Masterplan

This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts.  Some talking points from this week: Aligning marketing with business objectives and defining measurable goals and OKRs  Assessing dependencies and evaluating the tech stack Balancing short-term wins with long-term strategy Adapting your master plan As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Why aren't peanuts, pecans, and almonds real nuts? Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Diana Brown & Barrie K Sharpe - The Masterplan You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices