The Rockstar CMO Studio: The ART of the Revenue Department

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process.  As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: The Revenue Department - on Ian’s blog Creating ART - on Ian’s website Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Ian’s firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Marcus Miller-Come Together You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices