The Rockstar CMO Studio - The Gartner CMO Quarterly Report

This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address.  As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye: Investing in Customer Understanding Budgeting Challenges for CMOs Maximizing ROI through Technology and Process CMOs and Growth Strategy Advanced Budgeting Techniques As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: The Chief Marketing Officer Journal | Gartner Jeff’s firm - Cleantech Insiders Ian’s new firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Nina Simone - Don't Let Me Be Misunderstood  You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices