The ROI of 3D Secure Data-Sharing: How Data-Only, Visa DCAP Interchange Savings, and the Arcot Smart Ruleset Turn Data into Profit

In this episode, we dive into Visa’s new Data Contribution Authentication Program (DCAP) and why it marks a "step change" for the 3-D Secure (3DS) ecosystem in the US and beyond. We explore how merchants are now leveraging 3DS Data-Share-Only (DSO) transactions to secure reduced interchange fees. Evidence of 3DS adoption appears in the data: 3DS volumes on the Arcot Network rose between 100% and 160% year-over-year in just one week. We dive into why more data leads to better issuer decisioning, higher approval and authorization rates, and a significant reduction in chargebacks - citing real-world results like the 6% chargeback drop seen in the Square case study. AI and the Arcot Smart Ruleset are becoming essential tools for issuers to defend against increasingly sophisticated fraudsters using LLMs to target payment vulnerabilities. Tune into this podcast to hear how the shift from using 3DS for high-risk transaction volumes to using it as a protocol for data-sharing is creating a more secure, efficient, and profitable landscape for both merchants and issuers.