The ROI of Great Restaurant Culture. Convo with Steve Oldham & Joe Heeb, of Tucanos Brazilian Grill.

Just how important is culture to the growth of your restaurant?Steve Oldham and Joe Heeb, co-founders of Tucanos Brazilian Grill, sit down with James Tice to explore what long-term restaurant investment really looks like beyond growth for growth’s sake. From rebuilding teams after COVID to recommitting to training, shared values, and brand consistency, they explain why culture has always been the foundation behind sustainable success and why investing in people delivers the strongest returns over time.What You’ll Learn:- Why investing in people creates the strongest long-term returns- How brand clarity helped Tucanos survive multiple industry cycles- Why training and consistency protect guest trust- How AI should remove friction without replacing hospitality- Why staying true to your identity matters most after disruptionVisit tabcommerce.com to learn how extended terms, higher limits, and smarter controls help restaurant operators invest with confidence.Tucanos: https://www.tucanos.com/Joe Heeb: https://www.linkedin.com/in/steve-oldham-205b5a1/Steve Oldham: https://www.linkedin.com/in/joe-heeb-027b5a1/