The ROI of Thinking Like a CEO

We’ve all heard that it costs money to make money, right? Do you remember the first big investment you made into your business? I do… and it was SCARY. I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000. At the time, I was coming off a nearly year-long maternity leave with my twins. We’d made ends meet with Jameson’s teaching salary and a couple of clients I was working with on the side… but reality was hitting us that I needed to dramatically ramp up my business to support my family. Investing $10,000 into my business seemed like a huge stretch for us. But as Jameson and I talked about the vision I had for this business – one that would allow me to support our family while working from home – we knew that it was time to commit 100% and go all in. That decision to commit made all the difference. It instantly shifted my mindset from “How am I going to afford this mastermind? How can I handle this added expense to my business?” to “How many clients do I need to make back this investment? How can I get a Return on Investment?” I realized I just needed 2 new consulting clients. Suddenly it didn’t seem so scary to make that investment. In this episode, I want to share with you the ROI of thinking like a CEO – how we can make smart decisions about when, where, and how we spend our money to grow our business. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/showConnect with Me:Instagram: @racheal.cookTikTok: @rachealcookmbaLinkedIn: @rachealcookYouTube: @the_ceo_collectiveWebsite: The CEO CollectiveSubscribe & Review:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!🎤 Thanks for listening! I'll see you next week!