EPISODE · Apr 10, 2024 · 12 MIN
The ROI of Today’s CRM
from MarTech Podcast ™ // Marketing + Technology = Business Growth
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are looking for CRMs with quicker implementation timelines and time to return on investment, unlike the high costs and complexities associated with legacy systems. Today, Chip discusses the ROI of today's CRM.Connect With: Chip House: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Chip House, Chief Marketing Officer at Insightly, discusses the ROI of today's CRM.
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The ROI of Today’s CRM
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