The ROI of Video Marketing: Why Your Business Can’t Afford to Ignore It, Ben Amos from Innovate Media

Send us Fan MailIn this episode of The Tech Panel, we sit down with Ben Amos—renowned video strategist, international speaker, author of Engage: The Definitive Guide to Video Strategy For Business, and host of the Engage Video Marketing Podcast. As the founder of Innovate Media, Ben has helped high-impact brands worldwide harness the power of effective video marketing to attract, engage, and convert their ideal audiences.We dive deep into:🚀 The origin story of Innovate Media and the biggest challenges Ben faced in building a global video strategy powerhouse.📈 How businesses can stay ahead in the fast-evolving world of video marketing and deliver real ROI.🎬 Balancing creativity with technical precision when producing high-impact content.🌊 How being based on the Sunshine Coast has shaped Innovate Media’s growth and culture.💡 Expert advice for C-suite leaders hesitant about investing in video marketing.🛠️ The must-have software Ben recommends for anyone starting a video-driven business today.If you're a marketer, entrepreneur, or business leader looking to level up your video marketing strategy, this episode is packed with insights you won’t want to miss!Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.