The Role of Agencies in a World Where Paid Social Dominates

Eric Siu, CEO of Single Grain, joins the Social Pros Podcast to discuss the evolving role of agencies in a marketing landscape dominated by paid social. Special thanks to our sponsors: Salesforce Marketing Cloud (bit.ly/jaysays) Pattern 89 (pattern89.com/socialpros) In This Episode 10:35 - What businesses should do less of when it comes to marketing. 13:42 - What's ahead for influencer marketing. 15:32 - Why the future of live video as a marketing tool is bright. 17:53 - Predictions on whether or not businesses will still be running organic social media in three years. 19:12 - How Eric bought his marketing agency for just two dollars. 23:30 - How a "content sprouting" technique helps you stay competitive in a content-saturated environment. Resources Get the new State of Marketing report for free from Salesforce here. Transform your paid social with the results-driven AI platform Pattern89. Hear more from Eric Siu and Neil Patel on the Marketing School Podcast. Listen to Eric Siu's Growth Everywhere podcast here. Visit SocialPros.com for more insights from your favorite social media marketers.