EPISODE · Feb 21, 2023 · 40 MIN
The Role of AI Content w/ Lily Ray
from Content and Conversation: Organic Growth Insights from Siege Media · host Ross Hudgens, Lily Ray, Siege Media
Show Notes:00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital00:41: Breaking down Bing’s AI integration and Google’s AI announcement2:23: Lily’s take on the future of AI integration and SEO10:36: The competition between Google and ChatGPT13:06: How to incorporate AI content generation into your strategy16:41: Best use cases for AI content tools20:38: AI content tools for enterprise vs. small businesses22:42: Why the case studies of AI content generation success are problematic28:42: Lily’s clients and their stance on AI content tools32:55: How will AI content generation evolve from here?36:35: Where to find Lily RayShow Links:Getty Images Sues Stable Diffusion for $1.8 TrillionGoogle’s Guidance About AI-Generated Content“The Role of AI Content in SEO” by Lily RayCNET’s AI Journalist Commits PlagiarismYandex Ranking Factors Explained by ChatGPTFollow Lily on LinkedInFollow Lily on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
ChatGPT, Bard, Chatbot — 2023 has been a whirlwind of new technology. What does this mean for the future of content strategy and SEO? In short? It’s complicated. However, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital was eager to share her latest predictions and analysis in this episode. With over 12 years of full-time SEO experience in verticals of all kinds, not only did Lily write “The Role of AI Content in SEO” to further break down Google’s expectations and how experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) still plays a role in content success, but she was also kind enough to share more of her insights on Content & Conversation. In this episode, Lily joins Ross to hash out the worry that comes with artificial intelligence and what we’ve known traditionally as SEO. They chat through the latest announcements and integrations from Bing and Google, the pros and cons of its current capabilities, and how it’s still very possible to use it your advantage and overcome the noise.
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The Role of AI Content w/ Lily Ray
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