EPISODE · May 12, 2024 · 31 MIN
The role of AI in digital marketing
from The AI for Sales Podcast · host Chad Burmeister
In this episode of the AI for Sales podcast, Chad Burmeister interviews Jason Wood, the CEO of Specificity Trading. They discuss the role of AI in digital marketing and how it can help marketers make smarter decisions. They also touch on the importance of using good data and the challenges of influencer marketing. Jason emphasizes the need for specificity and context in AI campaigns and the value of speed in reaching better conclusions. The conversation highlights the potential of AI to optimize ad spend and improve conversion rates.KeywordsAI, sales, digital marketing, ad tech, specificity, data, influencer marketing, conversion, optimizationTakeawaysAI can have conversations and is ready to bring conversation AI to the market.AI in digital marketing can help marketers make smarter decisions and optimize ad spend.Good data is crucial for the success of AI campaigns.Influencer marketing can be risky and may not always reach the right audience.Speed and specificity are key factors in leveraging AI for sales and marketing.TitlesOptimizing Ad Spend with AIThe Rise of AI in Digital MarketingChapters00:00Introduction and Background09:22Optimizing Ad Spend with AI28:48Speed and Specificity: Keys to AI Success in Sales and MarketingConnect and learn more about Matt Swalley through the link below:LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/ Learn more about AI for Sales with Chad:LinkedIn Group: https://www.linkedin.com/groups/12811259/LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcastTikTok: https://www.tiktok.com/@ai4salesFacebook Page: https://www.facebook.com/theaiforsalespodcast/Twitter Page: https://twitter.com/saleshackThe AI For Sales Podcast is sponsored by our proud partners:BDR.ai | https://www.bdr.ai/TruVersity | https://www.truversity.com/ The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.👉 Visit www.SDR.ai/intro to unlock your direct line.👉 Learn more about becoming a guest (or a sponsor) here: https://www.theaiforsalespodcast.com👉 Visit the YouTube Channel here: https://www.youtube.com/@TheAIforSalesPodcast
Embed this episode
What this episode covers
In this episode of the AI for Sales podcast, Chad Burmeister interviews Jason Wood, the CEO of Specificity Trading. They discuss the role of AI in digital marketing and how it can help marketers make smarter decisions. They also touch on the importance of using good data and the challenges of influencer marketing. Jason emphasizes the need for specificity and context in AI campaigns and the value of speed in reaching better conclusions. The conversation highlights the potential of AI to optimize ad spend and improve conversion rates. Keywords AI, sales, digital marketing, ad tech, specificity, data, influencer marketing, conversion, optimization Takeaways AI can have conversations and is ready to bring conversation AI to the market. AI in digital marketing can help marketers make smarter decisions and optimize ad spend. Good data is crucial for the success of AI campaigns. Influencer marketing can be risky and may not always reach the right audience. Speed and specificity are key factors in leveraging AI for sales and marketing. Titles Optimizing Ad Spend with AI The Rise of AI in Digital Marketing Chapters 00:00 Introduction and Background 09:22 Optimizing Ad Spend with AI 28:48 Speed and Specificity: Keys to AI Success in Sales and Marketing Connect and learn more about Matt Swalley through the link below: LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/ Learn more about AI for Sales with Chad: LinkedIn Group: https://www.linkedin.com/groups/12811259/ LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/ YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast TikTok: https://www.tiktok.com/@ai4sales Facebook Page: https://www.facebook.com/theaiforsalespodcast/ Twitter Page: https://twitter.com/saleshack The AI For Sales Podcast is sponsored by our proud partners: BDR.ai | https://www.bdr.ai/ TruVersity | https://www.truversity.com/ Tags: Chad Burmeister, AI For Sales, Joe Papa, Matt Swalley, Omneky, digital marketing, AI in sales, sales revenue engine, artificial intelligence, content generation, personalization, marketing platform, business leads, enterprise, mid-market, agencies, data-driven advertising, generative AI, AI newsletters, Ben's Bites
NOW PLAYING
The role of AI in digital marketing
No transcript for this episode yet
Similar Episodes
Nov 7, 2025 ·27m
Similar Podcasts
No similar podcasts found.