The role of AI in digital marketing

What this episode covers

In this episode of the AI for Sales podcast, Chad Burmeister interviews Jason Wood, the CEO of Specificity Trading. They discuss the role of AI in digital marketing and how it can help marketers make smarter decisions. They also touch on the importance of using good data and the challenges of influencer marketing. Jason emphasizes the need for specificity and context in AI campaigns and the value of speed in reaching better conclusions. The conversation highlights the potential of AI to optimize ad spend and improve conversion rates. Keywords AI, sales, digital marketing, ad tech, specificity, data, influencer marketing, conversion, optimization Takeaways AI can have conversations and is ready to bring conversation AI to the market. AI in digital marketing can help marketers make smarter decisions and optimize ad spend. Good data is crucial for the success of AI campaigns. Influencer marketing can be risky and may not always reach the right audience. Speed and specificity are key factors in leveraging AI for sales and marketing. Titles Optimizing Ad Spend with AI The Rise of AI in Digital Marketing Chapters 00:00 Introduction and Background 09:22 Optimizing Ad Spend with AI 28:48 Speed and Specificity: Keys to AI Success in Sales and Marketing Connect and learn more about Matt Swalley through the link below: LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/ Learn more about AI for Sales with Chad: LinkedIn Group: https://www.linkedin.com/groups/12811259/ LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/ YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast TikTok: https://www.tiktok.com/@ai4sales Facebook Page: https://www.facebook.com/theaiforsalespodcast/ Twitter Page: https://twitter.com/saleshack The AI For Sales Podcast is sponsored by our proud partners: BDR.ai | https://www.bdr.ai/ TruVersity | https://www.truversity.com/ Tags: Chad Burmeister, AI For Sales, Joe Papa, Matt Swalley, Omneky, digital marketing, AI in sales, sales revenue engine, artificial intelligence, content generation, personalization, marketing platform, business leads, enterprise, mid-market, agencies, data-driven advertising, generative AI, AI newsletters, Ben's Bites