The Role of Coupons and Product Feeds in Affiliate with Brook Schaaf

Ready to get into the nitty-gritty of affiliate marketing? We've got industry veteran and the mastermind behind FNTC, Brook Schaaf, onboard to impart his vast knowledge and deep insights about the impact of product feeds on e-commerce. From his early days in the late 90s, Brook has been instrumental in streamlining customer experience and enhancing conversion rates using product feeds, and in this episode, he talks about how FNTC simplifies the process by offering a single API access point for product feeds. The conversation takes an interesting turn as Brook reveals strategies to promote new products and the role of coupons in attracting affiliates. Can you guess how these strategies can help to guard against click theft from coupon sites? Here's a hint: It involves a meticulous understanding of 'conquesting', a fresh approach to acquiring new customers. Also, he introduces a game-changing tool designed to revolutionize the recruitment of new affiliates. Drawing parallels between the revitalization of Detroit and the potential of affiliate marketing, we emphasize the need for more "boosters" in the affiliate industry to inspire growth. In the same way Detroit bounced back, the affiliate marketing industry needs dedicated resources and flexible strategies. If you're looking to amplify your affiliate marketing efforts, Brook's insights are a treasure chest of knowledge. From the importance of product feeds to the potential of coupons and affiliate recruitment, this episode is a must-listen for anyone vested in the industry. The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up If you’re serious about affiliate partnerships, you need to know FMTC. They help brands connect with qualified, trusted content partners instead of wasting time on low-quality traffic. FMTC is where top publishers go to discover offers they actually want to promote—and where brands go to scale affiliate revenue with real relationships, not spammy outreach. If you want smarter affiliate growth, check out FMTC at Dustinhowes.com/fmtc Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com