The Role of Customer Insights and Product in Annual Planning (009)

In this episode of the Revenue Insiders Podcast, Tiffany Jones and Kelly Lewis welcome Tanya Faddoul , VP of Customer Innovation at Docusign to discuss the intricacies of annual planning and the importance of aligning sales and product teams. Tanya shares her diverse career journey, highlighting the impact of digital transformation accelerated by the COVID-19 pandemic. The conversation delves into the critical need for customer involvement in planning processes, the challenges of transitioning from single to multi-product offerings, and the essential role of enablement in go-to-market strategies. The episode emphasizes the importance of collaboration, understanding customer needs, and creating a shared vision for success in revenue growth.