The Role of Marketing in Crisis Management

What is the role of marketing in crisis management?!?What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?!How can marketing best assist the process of getting things back on track after the crisis is over?For a firm that didn’t have a crisis management plan at present, what should firms begin doing right away to make sure they are not caught short next time?Lean in to hear what researchers, master educators and authors Greg Marshall and Marshall Johnson, of Marketing Management 3e, have to say about this timely topic!To see timely updates to the McGraw-Hill response to the coronavirus, click here. Learn more about McGraw-Hill Marketing products here: bit.ly/MHEmarketing