The Role of Marketing in Customer Success

This week we are joined by Erika Brookes, CMO at Higher Logic. Jay Nathan (CCO at Higher Logic) and Erika focus in on how customer success is delivered by a company, it's not delivered by a single team. They share their ideas about how the marketing team can help the customer success team build out an experience that meets the needs of the customer while ensuring internal processes can get you there. Want to learn more about the CCO/CMO relationship? Register to see the Higher Logic webinar featuring Rachel Orston, CCO@ SmartRecruiters and Letané Conant, CMO @ 6Sense. Register for the webinar here You can find more about Erika Brookes here --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.