EPISODE · Jul 1, 2026 · 1H 1M
The Role of Philanthropy with Kate Williams of 1% for the Planet
from Brands for a Better World (formerly Evolve CPG)
What is the role of philanthropy, business, and government in creating long-term impact? Kate Williams, CEO of 1% for the Planet, joins us to explores why “either/or” thinking can limit progress, and why the most effective solutions often come from a both/and approach. We talk about how nonprofits are pioneering solutions to problems before there’s a marketplace, how the billionaires bailing on The Giving Pledge are missing the bigger picture, and how the new wave of businesses are deciding that profitability and positive impact can go work together. Kate then tells us about 1% for the Planet, how the membership works, and how the members are giving back and reaping the rewards. Tune in as we discuss how money, power, and responsibility shape the future.Key TopicsThe role of philanthropy in society todayHow philanthropy differs from government actionWhy nonprofits often address problems outside the marketplaceThe “false dichotomy” between investing in businesses and funding nonprofitsThe Giving Pledge and why those bailing on the pledge are missing the bigger pictureWhy nonprofits are often unfairly judged on efficiency and overheadHow business, nonprofits, and government can work together for long-term impactHow 1% for the Planet operates and why its model mattersThe organization’s expanded definition of environmental givingThe connection between climate change, systems thinking, and cooperative actionSound Bites“One of the challenges with businesses giving back is that they have to focus on quarterly and yearly financials, not decades or centuries, which are more often the timescale of impact.“Nonprofits are more willing to get in and do a multi-stakeholder ,long-term approach that focuses on global impact and not just any one entity’s challenges.”“In an ideal world, we have both businesses and nonprofits working together either directly or indirectly, and all the systems are oriented towards a thriving future.”“I think the problem with where The Giving Pledge bailers is that they made it into a false dichotomy by saying they’re going to exclude nonprofits to focus on businesses because they think businesses are the ones that build our future.”“Nonprofits are not a nice to have. They play a really critical role in addressing those things for which there is not a marketplace.”“Nonprofits sometimes appear to be held to a higher standard with weird expectations that they can somehow deliver results without paying their staff or having resources to buy computers or whatever the tools of the job are.”“MacKenzie Scott is a great example. She's done her homework, has made some really sizable unrestricted grants, meaning she's trusting those organizations to allocate the resources where they can to have the greatest impact.”“Our amazing members at 1% for the Planet donate 1% of their annual revenues to environmental partners. So they're taking these market-driven resources and placing it in the nonprofit marketplace.”“We're not creating a false dichotomy between the business succeeding in the marketplace and the business contributing to positive outcomes for the future. It's the business saying they go together.”Chapters03:00 Intro and Kate Williams introduction04:04 What philanthropy is for05:14 Philanthropy vs. government06:36 What “outside the marketplace” means08:30 Why time horizons matter09:39 Nonprofits as innovators in complex systems10:53 Why business and nonprofit can both matter12:18 The Giving Pledge and why some are “bailing”17:19 Nonprofit overhead, efficiency, and unfair standards21:01 Trusting nonprofits with unrestricted giving23:34 The role of corporations and impact-driven businesses25:33 How businesses can use capitalism differently31:20 Self-funding impact through mission-driven business models34:29 Why extractive models are a problem35:29 How 1% for the Planet works37:34 1% of revenue vs. 1% of profit39:29 Defining “planet” in the network40:06 Expanded impact areas at 1% for the Planet44:37 Individual vs. corporate participation45:18 Where the network is thriving right now48:06 Challenges and opportunities for nonprofits52:13 The wicked problem of climate change54:13 Advice for following a similar path55:33 Finding your own path with self-awareness56:41 Ikigai framework for purpose58:24 Snack and book recommendations60:03 Who to interview next61:12 What a better world meansLinksKate Williams on LinkedIn - https://www.linkedin.com/in/katewilliams871% for the Planet - https://www.onepercentfortheplanet.org/1% for the Planet on LinkedIn - https://www.linkedin.com/company/one-percent-for-the-planet/1% for the Planet on Instagram - https://www.instagram.com/1percentftp1% for the Planet on Vimeo - https://vimeo.com/onepercent1% for the Planet on YouTube - https://www.youtube.com/channel/UCt7Vb_t-ATwvYHTqs4Q2frQ…The Giving Pledge - https://www.givingpledge.org/The Purpose Pledge - https://purposepledge.org/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio…The Food Institute - https://foodinstitute.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Kate Williams, CEO of 1% for the Planet, joins us to explores why “either/or” thinking can limit progress, and why the most effective solutions often come from a both/and approach.
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The Role of Philanthropy with Kate Williams of 1% for the Planet
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