The role of PR in responsible AI implementation

Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode I interview Ben Verinder, Managing Director of specialist PR consultancy Chalkstream and one of the leading voices exploring how artificial intelligence impacts on communication and reputation. Alongside Stephen Waddington, Ben is the co-editor of the new Kogan Page book AI for Public Relations, which looks at how the industry can practically and responsibly integrate AI into professional workflows. Together, we explore what responsible AI adoption really looks like in practice, and what the PR profession needs to get right if it wants to maintain trust in an AI-driven world.