The Role of Quality PR in a Startup: Productivity Mastery #115 with Ieva Treija

In episode #115 of Productivity Mastery, we present to you Ieva Treija! If you have ever felt invisible or that your business can never be noticed by the world and more importantly, the press, Ieva has some great advice for you. With her experience with PR, tech companies and journalism, Ieva provided us with valuable lessons, including: 💡 The first steps in PR for a business, 💡 The hate between startup founders and journalists, explained 💡 How to build relationships with the media and the press, 💡 Different PR approaches and strategies, and much more! Ieva Treija, a PR & Communications Consultant for Tech Companies, has been studying journalism, and later - also marketing. After working 10+ years in marketing, she came back to creating content - but this time for her clients, not the media. Although Ieva is doing PR and communication consultations, her work sometimes appears also in the media. Ieva is an active participant in the local startup community and editor of "Labs of Latvia" - an online platform that is focusing on local startup success stories as well as technologies, science, and commercialization. Ieva is also a Certified Facilitator in the LEGO® SERIOUS PLAY® method. Enjoy listening and stay #productive! #productivity #publicrelations #startupfounder