The Role of Social Media in China

China holds the biggest social media networks by user numbers outside of Facebook, and as a result these networks have a large influence on many other industries including travel, ecommerce and banking. In fact, many retailers own their own social networks which Chinese consumers access to find discounts and deals. This blur between social media and ecommerce is more apparent in China than in the Western world.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.