The Role Of Storytelling In Creating Community With Anthea Hartzenberg

It is one thing to reach people; it is another to engage with them. It is in that engagement that relationships are built, and meaningful connections are made. And there probably is no better way to do that than through storytelling. Anthea Hartzenberg of OfferZen joins Josh Hotsinpiller to share with us how she is utilizing storytelling in creating a community and sparking creativity. As the Head of Engagement, she also tells us how events play a crucial role in connecting communities to the brand and supporting business growth. Ultimately, engagement is all about being an active participant in the community. OfferZen takes this approach to heart, and Anthea gives us a look into how they commit to this as they connect and grow their business.