The Role of Tech in Your Business

267: The Role of Tech in Your Business  On the podcast today is Jen McFarland founder of Marit Digital. Jen partners with small businesses and teams as they plan, assess, and improve the digital solutions that help them succeed. She helps with implementing AI to setting up web hosting and digital experience design. Today's topic is all about tech.  Topics Mentioned: Technology Audit AI  Key Thoughts:  It's the same with your tech. You have to reevaluate that from time to time. You have to make changes, you have to assess, go back and look and see what's working.  Jen McFarland      All of us are running technology businesses; it's just what product or service you're using technology to sell. Michele Williams    It's already past time where when you're talking about investment in tech and budgeting for tech, AI needs to be a line item, and it needs to be something that you're thinking about bringing into your stack.  Jen McFarland    ... I think there is something to being able to engage with the technology in a way that actually makes you feel empowered. I think that is super important when we're looking at tech is it empowering us to do the next things.  Michele Williams   Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Jen: Website: https://maritdigital.com/  Email: [email protected]  LinkedIn: https://www.linkedin.com/in/ncsumarit/ You Tube: https://www.youtube.com/@maritdigital   References and Resources: CFO2GO Work with Me Metrique Solutions AI Cafe on LinkedIn Unfiltered Wisdom: Free Coaching from Michele's Keyboard to You Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success. Learn more