The Ron Swanson Effect with The YouTube Ads Guy | Ep.11

Lloyd Dodgen is a YouTube ads expert and video script writer who drives high-level advertising traffic to a diverse range of businesses, from Inc 500 Real Estate Brokerages and app developers to celebrity fitness coaches and R&B producers. In this episode we talk about organic YouTube vs paid ad strategies, how to reach your first 1000 subscribers and Lloyd's top tips for viral video titles.  We go beyond 'How-Tos' and discuss the different faces of video marketing, from edutainment to storytelling, and I ask Lloyd to explain how small businesses can crush it on YouTube, even if they don't necessarily fit the stereotypical model for popular video content. His reply (featuring Ron Swanson, the man of many mysteries) tells us everything we need to know about how video can hack the brains of our viewers and help us build truly powerful relationships much faster. Before he was The YouTube Ads Guy, Lloyd was an engineering student and walmart cashier who earned his stripes in the world of affiliate marketing and corporate sales jobs. In 2017 his entrepreneurial spirit was tested when he faced a divorce followed by death in the family, which became the catalyst for his move to California (where he spent living the surfer dude life) and the birth of his digital marketing agency. Check out his channel at www.youtube.com/user/lloyddodgen and tune in again next episode for part two!