The roofing industry needs to stop competing and start collaborating.

Send us Fan MailElijah Muhm, owner of Roman's Roofing and host of The Roof Trollz podcast, shares his journey of building a mission-driven company focused on culture over profits and authenticity in the roofing industry.• Creating a company focused on culture first, prioritizing both customers and employees • Building a local brand that gives back to the community and provides real value• Training sales reps to focus on the back-end customer experience, not just closing deals• Taking strategic approaches to growth by perfecting processes before expanding• Understanding that collaboration between roofing companies benefits everyone• Launching The Roof Trolls podcast to provide unfiltered industry insights and connect with the community• Developing personal branding alongside company marketing• Planning expansion to Michigan and creating a stronger presence at industry eventsIf you want to follow Elijah's work, check out Roman's Roofing on social media or find The Roof Trolls podcast on all major podcast platforms and YouTube.Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe.https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/Follow us on the TC Backer Facebook page as well as instagramhttps://www.facebook.com/tcbackerconstructionhttps://www.instagram.com/tcbacker/Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now!https://podcast.behindthetoolbelt.com