The ‘Roots' of reinvention: Meghan Roach on leading an iconic Canadian brand

Meghan Roach may just have one of the coolest jobs in Canada. She's the president and CEO of Roots, the iconic Canadian brand, which is known for its leather, its cabin vibes and the timeless sweats we all grew up loving.But she is more than just a fashion CEO. She's actually a small town girl from Pembroke, Ontario who became one of the youngest female CEOs of a publicly traded company in Canada, and she's done it with purpose and with grit, and also a lot of heart. Today, we talk to Megan about leading in a crisis, making bold choices, why being underestimated can actually be a superpower. We also dive into what it takes to lead a beloved brand into the future while also staying true to your roots.