The Rose & Rockstar: Efficient AI-Powered Zombie Processes

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.  Key points from their discussion: AI is automating inefficient processes. Understanding the entire marketing process is crucial before implementing AI. Curiosity and asking 'why' are essential in the AI experimentation phase. Business users often prefer to delegate tasks rather than engage with complex systems. Experimentation with AI is important AI can add complexity and cost if not applied thoughtfully. If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week AI Won't Fix Your Zombie Marketing Processes Robert’s new relaunched website: Robertrose.net Ian’s firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices