The Rose & Rockstar: Personalization is Still Creepy

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a trip down memory lane and discuss the two-decade challenge that personalization has faced and if anything has really changed, even with the rise of AI.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Chris Ross at Gartner  Is failing to freak out 52% of our audience the best we can do? - Chris Ross Ian’s firm - Velocity B Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices