The Royal Baby’s Impact on Childrenswear

The birth of the royal baby alone won’t have any long term effects on the UK’s childrenswear market, but the Duchess of Cambridge’s status as a style icon – and what she chooses to dress her baby in – will impact the brands she selects. Already, a growing number of parents are choosing premium clothing for their children, as delayed marriage and pregnancy are making it possible to afford higher end products. The birth of the royal baby could provide the motivation that many women’s luxury brands need to expand into childrenswear.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.