The Royal Family of San Diego Taco Shops: A Deep Dive with Jorge Farfan of Lolita's episode artwork

EPISODE · Aug 29, 2024 · 37 MIN

The Royal Family of San Diego Taco Shops: A Deep Dive with Jorge Farfan of Lolita's

from San Diego Magazine's Happy Half Hour · host San Diego Magazine

#346 This week, the HHH crew revisits a favorite episode with Lolita's Mexican Food, an iconic family-owned business celebrating 34 years in the burrito biz. Jorge Farfan shares the story behind the beloved chain, the evolution of their authentic recipes (Cali burrito, anyone?), and the challenges of running a multi-location restaurant. Farfan reveals Lolita's connection to Roberto's, another legendary family name in the local taco shop scene, and talks about his family's hope that Lolita's continues to be a family business for generations to come. Discover more at San Diego Magazine HERE

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The Royal Family of San Diego Taco Shops: A Deep Dive with Jorge Farfan of Lolita's

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