EPISODE · Dec 19, 2024 · 7 MIN
The RS Computer Shoe: A Retro Tech Revolution Ahead of Its Time
from The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field) · host Ely Shemer
In this episode of "The Deep Dive: Marketing Gone Wild," we take a nostalgic journey back to 1986 to explore the groundbreaking yet short-lived Puma RS Computer Shoe. Discover how this innovative sneaker tracked distance, pace, and calories long before fitness tracking became a mainstream obsession. We discuss the challenges of market readiness and how timing can make or break a product, drawing parallels to today's tech landscape. Join us as we reflect on the evolution of fitness culture, the power of innovation, and the lessons learned from Puma's ambitious leap into the future. What seemingly crazy ideas today might become the norm tomorrow? Tune in and share your thoughts! Join my Facebook group
What this episode covers
In this episode of "The Deep Dive: Marketing Gone Wild," we take a nostalgic journey back to 1986 to explore the groundbreaking yet short-lived Puma RS Computer Shoe. Discover how this innovative sneaker tracked distance, pace, and calories long before fitness tracking became a mainstream obsession. We discuss the challenges of market readiness and how timing can make or break a product, drawing parallels to today's tech landscape. Join us as we reflect on the evolution of fitness culture, the power of innovation, and the lessons learned from Puma's ambitious leap into the future. What seemingly crazy ideas today might become the norm tomorrow? Tune in and share your thoughts! Join my Facebook group
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The RS Computer Shoe: A Retro Tech Revolution Ahead of Its Time
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