The Rudd Report: Children and the Influence of Television Advertising on their Food Choices

What this episode covers

Longstanding studies show children will reach for the same cereal loaded with sugar that they see advertised on television. Dorothy Singer, co-director of the Yale University Family Television Research and Consultation Center at Yale, says children won't see carrots and milk advertised in between their cartoons, but parents can explain why these foods will make them bigger and stronger. The occasional cupcake, she says, also should be allowed. (March 15, 2007)

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