The Rudd Report: Neuromarketing

from Yale University: Health & Medicine · host Yale University

Joshua Freedman, Associate Clinical Professor at UCLA; and Co-Founder & Chief Scientist at FKF Applied Research, LLC, talks to Kelly Brownell, Director of the Rudd Center for Food Policy & Obesity, about the brain's reaction to food and food advertising.

Episode metadata supplied by the publisher feed · Published Oct 6, 2009

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Joshua Freedman and Kelly Brownell discuss neuromarketing and the brain’s reaction to food and food advertising.

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