The Rulebook For Church Communications [Building Block #2] episode artwork

EPISODE · Jul 15, 2026 · 50 MIN

The Rulebook For Church Communications [Building Block #2]

from The Pro Church Tools Show with Brady Shearer

GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP   More announcements. More stage time. More reminders. That's how most churches try to get people to listen - but across the audits we've run, the average service crams in 7 announcements and points people to 8.7 different destinations, and the more we say, the less they hear. Today, we'll install Building Block #2: a six-part publish policy that decides what your church says from stage, where every promo points, and how to move people from awareness to action. ============================= Table of Contents: ============================= 0:00 - Intro 5:01 - Recap of Building Block #1 5:57 - Building Block #2: Publish Policy 8:24 - Policy Item #1: Awareness Is Not Interest 16:35 - Policy Item #2: Sunday Is Not Your Savior 18:48 - Policy Item #3: The More You Announce, the Less They Listen 25:35 - Policy Item #4: Inspiration Over Information 38:49 - Policy Item #5: One Destination for Every Promo 43:26 - Policy Item #6: Values Dictate Voice   IMPORTANT LINKS - GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP - The 7 Building Blocks PDF: https://prochur.ch/building-blocks - The Church Communications Masterclass: https://youtu.be/aETNv9BoDzQ   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer/ 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer ABOUT ME Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

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