The Rules of Culture: How To Lead With Vision – Rich Wilkerson Jr.

In this message from Grow Leader Conference 2025, Rich unpacks the idea that leadership isn’t just about what you say, but what you do. He talks about designing a healthy culture within teams and organizations, and why it's crucial for both building and sustaining momentum along the journey.Culture isn’t created by accident—it’s shaped by what we allow, what we correct, and what we celebrate. If you don’t confront it, you’re choosing to live with it and if you don’t honor it, you’re risking losing it.Sign up for Leadership With Rich free weekly newsletter: ⁠https://www.richwilkersonjr.com⁠Watch this episode on Youtube: https://www.youtube.com/channel/UCARNPkLHwzeC4KSXGu4RISQ Follow Rich on Instagram: https://www.instagram.com/richwilkersonjr/Follow Rich on TikTok: ⁠https://www.tiktok.com/@richwilkersonjr?lang=en⁠