The rules of persuasion (with Carlos Alvarenga)

In this episode of Shift - I chat with Carlos Alvarenga - independent researcher, author, and coach. We chatted about his research and work on the rules of persuasion. Having rich experience in the world of business and leadership, Carlos brings insightful information about how the world's greatest communicators convince, lead, and inspire. One chat you don't want to miss. Tune in!    About Carlos: Carlos Alvarenga is an independent researcher, author, and coach. He is also a Senior Research Fellow and Adjunct Professor at the Robert H. Smith School of Business at the University of Maryland. Prior to writing full time, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture.   Links: Author/coach page: https://www.carlosalvarenga.com/ Newsletter on persuasion: https://carlosalvarenga.substack.com/  About your host:  Elena Agaragimova is the co-founder of Bessern (https://www.bessern.co/) 👉 We help people in corporations 🧑‍💼 to be more resilient and equipped with the skills that matters to thrive and be at their best at work. Bloom Youth (https://www.bessern.co/bloom-youth) 👉 We help students 🧑‍🎓 to get prepared for the future of work through our Bloom Youth Bootcamps - Bloom Youth is the first MENA Future of Education platform made for students to accelerate their talents.  Learn more about Elena: https://linktr.ee/ElenaAgar  Connect with Elena on LinkedIn: https://www.linkedin.com/in/elenaagaragimova/  Twitter: https://twitter.com/elenaagaragi Instagram: https://www.instagram.com/elenaagaragimova/  Facebook: https://www.facebook.com/elenaagaragimova  YouTube: https://www.youtube.com/channel/UCX-tUIvseCy5SKgzkZuXv7Q?view_as=subscriber