The Run The World Story and Why Events Convert in a Way No Digital Strategy Ever Will

Today on CEO Sales Sessions, I sit down with Zaina Moussa, founder of the Run The World Summit. Over the last several years, I've had a front-row seat to watching Zaina build one of Canada's most impactful and diverse communities for female entrepreneurs. In this conversation, we go behind the scenes of what it really takes to build a global movement, the lessons learned through setbacks, and why community remains one of the most powerful sales and business growth tools available today.Here’s what we cover:How a 17-year-old with no experience and a little bit of delusion turned a single event into a thriving community and award-winning businessWhy energy, representation, and authenticity create experiences people never forget, and why that matters for business growthThe hidden reason in-person events build trust faster than content, ads, or social media ever canWhy building something meaningful sometimes requires investing before the results appearHow intentional decisions based on community-building create trust and strengthen a brandThe leadership lessons that come from building a team, understanding your strengths, and celebrating othersZaina's story is fuel for any female founder who's been hesitant to step into the light and be fully seen. It would mean so much to us if you shared this conversation with a woman in your life who's building something big. Let's keep lifting each other up! Connect with Zaina:WebsiteZaina’s InstagramRun the World’s InstagramLinkedInGazzy’s Links:Website: https://www.authenticgazzy.comInstagram: https://www.instagram.com/authenticgazzyLinkedIn: https://www.linkedin.com/in/authenticgazzyYoutube: https://www.youtube.com/@AuthenticGazzyPodcast Youtube: https://www.youtube.com/@GazzyAminTiktok: https://www.tiktok.com/@authenticgazzy