The Running Shoe Revolution You May Not Know About

Jurian Elstgeest founded 4T2 to put his own stamp on footwear and running culture. Read its manifesto and you'll see things like 'running is substance, not appearance' and 'running is made of rituals'.4T2's community is small but growing.It feels like there's a seed of this community in every major running market in the world.*correction: 4T2 is HQed in Haarlem, not Amsterdam4t2.run---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.